A man holds two paintbrushes in hands covered in paint

Don’t Put Creativity Last in Your Copy

While crunching analytics data and researching the market are vital to creating great copy, they are not the only factors.

I’m want to celebrate and defend one increasingly overlooked aspect of what makes a great copywriter: creativity.

Read more about creativity in copywriting, and discover some surprising places it can be found in a quality copywriting process.


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