Two children walk away down a path arm in arm. Black and white image

Why Marketers Need to Care About Empathy, Not Just Data

What makes for great marketers and copywriters is not just their ability to read data.

What makes them great is their ability to understand the people behind the numbers and the empathy they demonstrate as they balance the demands of their client with the real needs of the public.

Discover why empathy is needed in your marketing now more than ever in my article on copywriting and empathy on Medium.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s