Two children walk away down a path arm in arm. Black and white image

Why Marketers Need to Care About Empathy, Not Just Data

What makes for great marketers and copywriters is not just their ability to read data.

What makes them great is their ability to understand the people behind the numbers and the empathy they demonstrate as they balance the demands of their client with the real needs of the public.

Discover why empathy is needed in your marketing now more than ever in my article on copywriting and empathy on Medium.


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